newsroom & blog.
February 14, 2022
newsroom
The science of love and e-comm
Fact or fiction? The longer you look into someone’s eyes.. the more you experience mutual feelings of love
It’s a fact! According to personal experience (and confirmed by studies conducted in 1989), strangers who looked into each other’s eyes for 2 minutes experienced mutual feelings of love
Moving further along in that train of thought, the longer you interact with something, the more your brain tends to bond with the subject.
Love and selling are not that far apart. The trick is to keep your customer with you as long and as close as possible.
This is also supported by research by PR Newswire – the longer a customer is compelled to stay on your product page, the higher the conversion.
Give the customers what they want
So by now we know that you can sell more by keeping your customer with your brand longer. A big factor in that is offering information that is relevant. The more (relevant) information, the better, as it happens:
- Only 0.52% of consumers want to see one product photo
- 33.16% prefer to see multiple images,
- about 60% prefer images that allow them to get a 360º view of the product (in 360° or video)
So give your customers what they want. We don’t want them to look into someone else’s eyes, do we? Can’t decide which approach is best for your brand or products? We’d love to help, give us a call or send us an email.
Happy Valentine’s Day everyone!
Y&N and the studio360 team
Collaborate with studio360?
Not in the mood for fuss and have an urgent need for product visualization or advice on how to make your products stand out and your online presence shine? Get in touch with us, we’d love to help! Let’s beautify the www!
Yolande, Nathalie & the studio360 team
About studio360
studio360 is the one-stop studio for product & packshot photography. Need a video? No problem. We produce any kind of business boosting visual product content. Our team photographs and edits free-standing 2D or 360° spins of your products, regardless of your industry.
Contact us
Are you also gunning for more conversions? Or do you have a question? Contact us right away.
studio360 is the one-stop studio for product & packshot photography. Need a video? No problem. We produce any kind of business boosting visual product content. Our team photographs and edits free-standing 2D or 360° spins of your products, regardless of your industry.