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February 24, 2023
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From theory to practice: proven results with Studio360
CASE: Retailer underwear & accessories
Situation
To improve the sales of their underwear product range on online marketplaces like bol.com & Zalando this Belgian retail brand (and market leader) paired up with marketplace enabler Distrilink. In the very competitive marketplace landscape, more than 1000 search results appear when looking for “underwear”. Here, a packshot (image) of the product is thé shop window and this image will make a huge difference between a click or a pass. That first impression can have a whopping 400% of impact on conversion.
The brands’ original packshots were unsharp, had no consistent background, were not zoomable and presented the products somewhat sloppy. Consumers therefore couldn’t really asses the products very well online. As a result, page visits and conversion lay well below expectations.
As often only one basic image was available, sales remained far below expectations.
Approach
In August 22, Distrilink advised to halve the product range on the market places and to invest in qualitative product imagery.
In close collaboration with studio360, the decision was made to work with packshots as well as with e-commerce model images. The more information an online consumer receives on a product, the more they will be inclined to make a purchase. However simple the product may be, consistency and coherence throughout the presentation of the collection, give a qualitative impression on the brand and the brands’ products. The better the consumer is informed up front, the lower the returns.
catwalk videos were also added to the product presentations (on the product page) to show how the products moved and fitted.
Results
Sales went through the roof. In September (within 1 month of using new images), sales doubled on product level.
Over studio360
studio360 is the one-stop studio for product & packshot photography. Need a video? No problem. We produce any kind of business boosting visual product content. Our team photographs and edits free-standing 2D or 360° spins of your products, regardless of your industry.
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studio360 is the one-stop studio for product & packshot photography. Need a video? No problem. We produce any kind of business boosting visual product content. Our team photographs and edits free-standing 2D or 360° spins of your products, regardless of your industry.