newsroom & blog.
February 24, 2023
case, newsroom
From theory to practice: proven results with Studio360
CASE: Retailer pet supplies
Situation
A large manufacturer in pet supplies made the move in 2022 from pure B2B sales to B2C sales via online marketplaces. The products themselves are qualitative, innovative and sharply priced. However, the move to sell directly to the end consumer was new and there was no sufficient imagery of the products for the highly demanding and competitive B2C environment.
As often only one basic image was available, sales remained far below expectations.
Approach
In close collaboration studio360, a new product visualisation strategy was created. This entailed consistent packshots showing the product from different angles, detailed shots of the materials as well as lifestyle shots. Showing the products ‘in use’ gives a realistic idea of size as well as comfort. As dog baskets and cat’s scratching posts are part of their interior, B2C clients want more visual information on texture and size. Information that can be provided with qualitative and descriptive imagery.
The new packshots and e-commerce images by studio360 gave a more consistent and coherent presentation of the products.
Results
The new images made for an instant tripling of sales on the marketplaces. The amount of visitors that converted to buying the article tripled as well. This without any means of price change. The only change was the imagery.
Over studio360
studio360 is the one-stop studio for product & packshot photography. Need a video? No problem. We produce any kind of business boosting visual product content. Our team photographs and edits free-standing 2D or 360° spins of your products, regardless of your industry.
Contactez-nous
Ready to get started? Or do you have another question? Then contact us right away!
studio360 is the one-stop studio for product & packshot photography. Need a video? No problem. We produce any kind of business boosting visual product content. Our team photographs and edits free-standing 2D or 360° spins of your products, regardless of your industry.