newsroom & blog.
October 1, 2019
newsletter, newsroom
Should I stay or should I go?
Let’s take a look at some of the reasons where the way you present your products has an impact on staying or going:
- 2 out of 3 consumers will leave an online shop if not enough relevant product datais given.
- Impersonal content. Make a difference on your webshop – if you’re a multi-brand retailer, don’t ‘just’ use the images you receive from the different brands, make them coherent and/or make your own. Be the stylist / be the curator / make it yours.
- Slow loading times(aka heavy images) make people leave in seconds. High res images are beautiful but are way too heavy for a webshop. 72dpi and 1080 x 1080 is more than enough.
- Too many pictures. Yes – we are visually driven. No – we don’t need a cacophony of images in all shapes and sizes hurled at us on a webshop. In terms of webshops, we advise consistency and calmness. Use fewer but larger pictures, think of canvas sizes and sizing grids and discuss these topics when (re)designing your webshop.
Mobile. More and more customers shop on their mobile devices – make your webshop mobile-friendly!
Of course these are only a few of the many reasons people skip a site. Better make yours count.
About studio360
studio360 is the one-stop studio for product & packshot photography. Need a video? No problem. We produce any kind of business boosting visual product content. Our team photographs and edits free-standing 2D or 360° spins of your products, regardless of your industry.
Contact us
Are you also gunning for more conversions? Or do you have a question? Contact us right away.
studio360 is the one-stop studio for product & packshot photography. Need a video? No problem. We produce any kind of business boosting visual product content. Our team photographs and edits free-standing 2D or 360° spins of your products, regardless of your industry.