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CASE: Retailer animal supplies
From Theory to Practice: Proven results with studio360
Situation
To improve sales of a selection of their range of underwear on online marketplaces such as Bol.com & Zalando, this Belgian market leader took on marketplace enabler Distrilink. Throughout the competitive marketplace environment, where many different providers offer similar products, 1000s of search results appear when typing in "underpants." A packshot (photo) of the product acts as a storefront that makes consumers click on your product or not. That first impression can increase conversions by up to 400%.
The original packshots were out of focus, did not have a consistent background, showed the product sloppily and the image was not zoomable. Thus, consumers did not have the opportunity to properly assess the product online. Consequently, both visitor numbers and conversion were below expectations.
Approach
In August it was decided to halve the assortment on the marketplaces and invest in good packshots.
In collaboration with studio360 it was decided to work with both model and packshots. The more information an online consumer receives about a product, the more inclined they will be to make a purchase. No matter how simple a packshot may be, consistency and coherence throughout the presentation of the collection give a quality impression about the brand. The better informed the consumer - the lower the returns.
The new packshots and e-commerce images by studio360 were also complemented by moving images of the model to demonstrate the fit in motion.
Results
In August, it was decided to cut the assortment in the marketplaces in half and invest in good packshots.
The numbers were fantastic. Sales started rising sharply from September (within the month of using new images) and even doubled at the product level.
Figures by distrilink.
About us
At studio360 we are specialists in creating packshots, e-commerce images (with model), product photos, product videos and interactive 360° images.
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