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How to guide the shopping eye (to your products)
How offline rules of thumb also translate to online?
Take selling in an offline environment. You present your products in such a way that potential customers have a good overview of them. You highlight articles you want to sell quickly. Once the potential customer shows interest, you take hold of that item and show it in detail. You focus on details in the material, in the finish, you explain why certain design choices were made, you show the product possibly also in other colors or materials, ...
Guide the shopping eye to where you want it to go.
Do the same online: guide your potential customer's eye to where you want it to go. Show a complete look on a (real) model, show each piece separately in good resolution on a ghost or flat packshot, show the side, the back and don't forget to show details, things that really make a difference - the material, a certain lining, a separate button, a closure, a hidden reinforcement, ...
The more relevant information you display about your product, the higher your conversion rate will be and the lower your returns. It really is that simple.
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studio360 is the one-stop studio for product & packshot photography. Need a video? No problem. We produce any kind of business boosting visual product content. Our team photographs and edits free-standing 2D or 360° spins of your products, regardless of your industry.
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