{"id":2158,"date":"2023-08-13T12:00:31","date_gmt":"2023-08-13T12:00:31","guid":{"rendered":"https:\/\/studio-360.be\/2023\/08\/13\/case-retailer-underwear-and-accessories\/"},"modified":"2023-08-13T12:00:31","modified_gmt":"2023-08-13T12:00:31","slug":"case-retailer-underwear-and-accessories","status":"publish","type":"post","link":"https:\/\/studio-360.be\/en\/2023\/08\/13\/case-retailer-underwear-and-accessories\/","title":{"rendered":"CASE: Retailer underwear and accessories"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>How new packshots and model images for an underwear brand doubled sales and dramatically increased conversion.<\/p>\n","protected":false},"author":1,"featured_media":2139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"tpl-full-width.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[20,33],"class_list":["post-2158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niet-gecategoriseerd","tag-blog","tag-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studio360 - Case: new packshots double underwear sales<\/title>\n<meta name=\"description\" content=\"How new packshots and model images for an underwear brand doubled sales and dramatically increased conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio-360.be\/en\/2023\/08\/13\/case-retailer-underwear-and-accessories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How packshots for underwear doubled sales\" \/>\n<meta property=\"og:description\" content=\"A Belgian market leader in underwear wanted to perform better on marketplaces like Bol.com and Zalando, but lacked quality product images. 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