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CASE: Retailer animal supplies
From Theory to Practice: Proven results with studio360
Situation
A major pet supplies manufacturer made the move toward selling on online marketplaces in 2022. Until then, their focus was mainly on B2B sales. The products were very high quality, innovative and sold at a competitive price. But the move to sell directly to the end consumer was new and there was no conclusive imagery of the products.
Because only a few photos were available without a zoom function and only at the product level, sales were below expectations.
Approach
In collaboration with studio360 we opted to take packshots from different angles and lifestyle shots showing the basket with dog to indicate the size. Since dog baskets and scratching posts are a part of the interior, the B2C client wants more visual information of both the texture and the size which can be given with quality images at a glance.
Results
The impact on sales after deploying the new imagery was instant with sales tripling. Conversion (the number of visitors who effectively proceed to purchase) also increased by a factor of 3. This without any kind of price discount.
Figures by distrilink.
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At studio360 we are specialists in creating packshots, e-commerce images (with model), product photos, product videos and interactive 360° images.
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