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5 reasons why quality product images are crucial for increased conversion.
Qualitative product images
A beautiful webshop with bad images, brings down the perception of the webshop. An ugly webshop with good images, on the other hand, will lift the webshop. In a time where everything can be bought online and the world is the competition, it is also essential that your products stand out in the crowd. Investing in quality product images, therefore, pays off. .
Seeing is believing :-)!
5 reasons to invest in quality packshots to sell more, get fewer returns and make your shop and your brand shine.
Why invest in quality images?
FACT 1: Quality product images make a significant difference on conversion.
People want to be well-informed when they buy online. The more relevant information they get about the product, the better. And that's more than just text. Here you can read about the impact of images nav a study by PR Newswire.
FACT 2: Original pack shots improve your visibility on Google
Image optimization is almost as important as SEO (Search Engine Optimization). Not surprisingly, Google loves not only original texts, but also original images. With your own image of a product, a product name and number corresponding to the header of your web page, you will score so much better than with the standard stock images that everyone uses.
FACT 3: Quality images make your brand and product look quality.
The same item is often sold on different web shops and marketplaces. A customer will make a first quick visual scan. With consistent, professional images on your webshop or marketplace page, your products will come across better and will also be ranked higher.
FACT 4: Good pack shots can reduce returns by more than 20%
The better informed a customer is when making the purchase, the less chance of disappointment when they receive the product. Quality packshots will reduce those terrible (costly) returns.
FACT 5 Correctly delivered and created images will improve the average load time of your page.
About 64% of the average web shop consists of images. This has an impact on the load time of your webshop. Ideally, it should be under 2sec to give your visitors a good experience. The competitor is only 1 click away...
Picture jargon explained
This is the simplest of the packshots. Taken straight from 1 angle. Laat minstens 2 stills per product zien (voor -en achterkant) Idealiter toon je ook de zijkant en – indien relevant – ook de bovenkant, onderkant (bv bi schoenen) of binnenkant (bv bij een handtas). Laat minstens 2 stills per product zien (voor -en achterkant) Idealiter toon je ook de zijkant en – indien relevant – ook de bovenkant, onderkant (bv bi schoenen) of binnenkant (bv bij een handtas).
PRODUCT VIDEO'S = the key to the basket
In addition to showing packshots, more and more videos are made on models (recognizable or unrecognizable). With videos you can show how a product is applied to a body, or how a garment moves and falls. Since our brain processes images 60,000x faster than text, video is an enormous added value on product pages.
About studio360
studio360 is the one-stop studio for product & packshot photography. Need a video? No problem. We produce any kind of business boosting visual product content. Our team photographs and edits free-standing 2D or 360° spins of your products, regardless of your industry.
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