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10 tips & tricks to make your product photography work for you.
Tip #1: Message as brand
Think about what you want to convey as a brand and how your online presence fits into that. Be consistent throughout your images in both structure and photography/video and create an overall approach that fits your brand.
Tip 2: Determine your preferred formats
Finalize your preferred formats in advance and avoid adjustments afterwards. Consider not only your own webshop, but also marketplaces, social media posts, press releases, customer websites, catalogs, ...
Tip 3: Pack shot type
Work with a plain background or make your packshots freestanding so you can place them on any background.
Tip 4: Bring colors as realistic as possible
Convey colors as realistically as possible but keep in mind that every screen will render a color differently. Be consistent throughout your own collections/own colors.
Tip 5: Right angle for the product
Ensure that the dimensions of the product are realistically represented and avoid odd angles or perspectives.
Tip 6: Choose proper lighting
See that your lighting is balanced to avoid strange shadows.
Tip 7: Be clear with your images
Leave nothing to the consumer's imagination to avoid disappointment. Provide more than 1 image and also focus on special details (a colored sole, a detail in a pocket, a removable hood, a special closure, ...)
Tip 8: Let a product speak for itself
Additional styling elements can add value in ancillary images, but can be very distracting in a packshot. Let the product speak for itself!
Tip 9: Shoot individually and combine
Do you work with silhouettes, sets or ranges? Shoot both the individual articles and the combination.
Tip 10: Choose correct image format
More and more people are buying through their cell phones. Avoid irritation and don't make your images too heavy to load.
Do you urgently need packshots, product videos, or product photography but don't feel like getting started yourself? We are happy to help. Let's make the www more beautiful together!
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studio360 is the one-stop studio for product & packshot photography. Need a video? No problem. We produce any kind of business boosting visual product content. Our team photographs and edits free-standing 2D or 360° spins of your products, regardless of your industry.
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