newsroom & blog.
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Should I stay or should I go?
Let’s take a look at some of the reasons where the way you present your products has an impact on staying or going
- 2 out of 3 consumers will leave an online shop if not enough relevant product datais given.
- Impersonal content. Maak een verschil op je webshop. If you are a multi-brand retailer, don't just use the images you get from the different brands (which do NOT match), but connect them to your brand. Be the stylist/curator of your brand!
- Slow loading times (aka heavy images) make people leave in seconds. High res images are beautiful but are way too heavy for a webshop. 72dpi and 1080 x 1080 is more than enough.
- Too many pictures. Yes – we are visually driven. No – we don’t need a cacophony of images in all shapes and sizes hurled at us on a webshop. In terms of webshops, we advise consistency and calmness. Use fewer but larger pictures, think of canvas sizes and sizing grids and discuss these topics when (re)designing your webshop.
- Mobile. More and more customers shop on their mobile devices – make your webshop mobile-friendly!
Er zijn natuurlijk nog meer redenen waarom consumenten een site skippen - maar als je al rekening met bovenstaande houdt, zul je het verschil in conversie voelen!
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